
Museo Otavalango
Some people will tell you never to visit the same place twice. “The world is so big and life is so short, why waste time revisiting?”
I don’t subscribe to that point of view at all. Life is so short – sometimes your time is better spent returning to a place you’re passionate about, instead of trying out a new place you’re only lukewarm about.
Especially when your visits are for a good cause – something bigger than yourself.
Museo Otavalango is one of those places I returned to multiple times during my stay in Ecuador.
I first went during my first week in Otavalo, as part of an intensive Spanish course at Mundo Andino Spanish School, and had a tour of the “living museum”. I then went back around Christmas to buy some gifts for my family back home. (The postage alone cost more than the gifts!)
Don’t Judge a Book by its Cover (or a Museum by its façade)
The premises themselves aren’t very impressive. The buildings were built centuries ago, and time hasn’t been kind. Between earthquakes, general wear and tear, and a rotating door of landlords, these buildings are really showing their age.
Why would you want to visit a crumbling museum in need of a real makeover, you say?
It’s about how and why it became a museum.
The History of Museo Otavalango
This property used to be a textile factory, which changed hands many times over the years – a couple of Ecuadorean owners, some Europeans, Colombians, and more. The factory was staffed by indigenous people – but in reality they were more like slaves, working long hours for a tiny salary. (Sound familiar?)

The last owner ran into financial trouble, sold off all the factory’s assets (the machines, etc.) and then the government took back the land.
They auctioned the property, and a group of indigenous families came together and pooled all their money to make a bid. They wanted to preserve the heritage and historical significance of this property, where so many of their ancestors had suffered, and use it to showcase their culture.
Even so, they couldn’t afford to make a very large bid. Rumours were flying that a big corporation was also interested in the property.
With little to lose, they turned up on auction day and waited. But in the end, no other bidder showed up. And thus they became the unexpected owners of the property, and converted it into a museum.
They have grand refurbishment plans for the museum, but without a cent of government support, they rely entirely on the museum to generate income. They charge a small admission fee (USD5) and the museum shop showcases their own handwoven goods, which are priced very reasonably. A beanie cost me just $5.

Visiting Museo Otavalango for the Third Time
So when my now-husband Ian came to visit back in February, I unilaterally put it on our itinerary.
It was my second time having a guided tour of the place, but it wasn’t boring at all because I realised that I’d forgotten most of what they’d told me before.
Plus I had to translate for Ian, which meant that I had to pay extra close attention and really understand what they were saying. No more just smiling, nodding and pretending to understand!
(They do have English-speaking guides, and you should call in advance to make sure one is available if you need one. One happened to be available while we were there, but I wanted to practise my Spanish a little more so we went with the Spanish-speaking guides.)
Inside the Museum
In the background, you can see the traditional attire for a certain festival (which name I can’t remember… story of my life!) The one with the long dangly bits covering the face is worn by a community elder during the festival. It’s to commemorate an albino man who was worshipped as a god because of his pale skin.
In the foreground, there’s a large variety of musical instruments. They even demonstrated some of them (not as easy as it looks!).
Indigenous practices, especially those surrounding religion and death, are a mix of Catholicism and ancient shamanic beliefs. Above you can see a coffin with a cross on top. Llaid out in front of it are the things they put in the coffin. They believe these will go with the deceased to the afterlife: primarily money and food (can you see the grains?).
For an additional fee (USD10 if I recall correctly), you can also get a ritual cleansing done right there! We didn’t try it, but we did do something similar a few weeks later.
The Factory
The next part of the tour was new for me as well: we visited the old factory, which had been closed at the time of my previous visit.
It’s completely empty now because all the machines and other furniture have been sold, but it still holds plenty of interesting stories.
Divine Protection
Halfway down the hall, there’s a small figurine of Saint Peter (I think…) hanging from the beams. It was once at the end of the hall, but they built an extension and didn’t move it to the back.
Once, a fire broke out and everything behind the figurine burned down, but the rest of the factory was saved. So they said that he protects the place.
The Office
At the entrance, you can go up a rather rickety staircase with no railings (not for those who are scared of heights!) and see the factory supervisors’ office.
From here, you can see the entire factory below, so it was easy for them to spot when someone had nodded off even briefly. They would punish the unfortunate worker with even longer hours or a pay cut.
As you can imagine, these guys weren’t the nicest of people. According to our guides, one of them was an amateur boxer. He used to practise by lining up his employees and punching them one by one!
Below you can see all that’s left of the factory equipment – random bolts and stuff that they couldn’t sell off.
If you go in a larger group, I understand that you’ll get to see and do even more stuff like learn traditional games (hence, why they call it a living museum).
A True Hidden Gem
I probably overuse the phrase “hidden gem”, but it’s truly apt here. They have hardly any publicity at all (no budget), so you may not find it mentioned in guidebooks. My 2015 Lonely Planet edition doesn’t. But if you are ever in Otavalo, Museo Otavalango is well worth a few hours of your time.
Plus, if you’re souvenir hunting, it’s the perfect place to get your shopping done. We even customised a few items!
Hopefully, with time and enough support from the public, they will have enough funds to refurbish the museum as planned. Can’t wait to see it then!
How to get there: it’s a 10-minute walk from the city centre (you can find it on Google Maps). Or you can take a taxi ($1.25 from the city centre on weekdays and $1.50 on weekends).
Looking for more things to do in Otavalo? Check out my list of 15 things to do there!
Do you revisit places, or are you a “one and done” kind of traveller? I don’t think there’s a right or wrong here – we all have our own philosophies!
Liked this post? Pin it for later!
This post is part of The Weekly Postcard hosted by Travel Notes & Beyond, California Globetrotter, Toddlers on Tour, Two Traveling Texans and TravelLatte – check out what’s going on elsewhere!
410
So glad to hear that the museum was saved and the culture is showcased! Also glad to hear that they have some grand future plans! Thanks for linking up with #TheWeeklyPostcard!
Thanks for stopping by, Lori!
I do like to revisit places I have already been too. Sometimes things that I want to see are closed (like the old factory) when I am there, so need to go back another time. Plus new places open up all the time and there is also something new to see even if you have been before. Thanks for sharing on #TheWeeklyPostcard.
So true that new places open up all the time! All the more reason to revisit 🙂 thanks for stopping by, Anisa!
I have a tendency to return to places I like on and on. This is one of the reasons I didn’t cover much territory in the 30 years I’ve been traveling. I make it a point however to visit a new place each year and I am very tempted to go visit South America more. Places like Otavalo are hidden gems in themselves, so thank you for letting me know about the beautiful Museo Otavalango. #TheWeeklyPostcard
It sounds like you’ve struck a good balance between exploring new places and revisiting old favourites. Thanks for stopping by, Anda!
I have on the odd occasion been disappointed when I have returned to a place where I had fond memories. But more often than not I find new things to discover about a destination that I had only just scraped the surface of the first time round. No two times visiting a place are ever the same – as you point out. This tour you got to see new rooms that weren’t open to the public before and of course practice your Spanish.
Totally agree that no two visits to the same place are ever the same. Change is constant. Thanks for stopping by, Sally!
[…] gloves and a pin-cushion for $10. Luckily, they accept credit cards! It’s a bit pricier than Museo Otavalango, but they do have a much wider variety of stuff. And looking at the amount of work that goes into a […]
How great that the locals who were so impacted by the factory during their lives were able to secure the building and create this museum. What a great legacy they are able to leave for generations. Thanks for sharing on #TheWeeklyPostcard!
Yep I’m really glad about that! Thanks for stopping by, Rob!
[…] Read more about my visit to Museo Otavalango here. […]
Way cool Michelle. I know that region can get some decent earthquakes sometimes. So happy to see the museum preserved. Thanks for sharing 🙂
Ryan
Hey Ryan – thanks for your kind comment! Yeah – there was another earthquake just 2 weeks ago and houses near my host family’s were damaged! Not sure about Otavalo itself, thought (my host family is about 3 hours away by bus, but it’s a lot nearer as the crow flies thanks to the winding mountain roads). Just gotta hope that modern buildings are better built to withstand the earthquakes!